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Virtly Blog

The Power of Real-time Interactive Virtual Showings

5/9/2023

 
The real estate industry is undergoing a transformation, propelled in part by the advent of real-time interactive virtual showings.

This innovative approach offers a dynamic and engaging way for prospective buyers and tenants to experience properties from anywhere in the world. Unlike traditional virtual tours, real-time interactive showings enable a live, guided exploration of properties, providing a personalized and immersive experience.
Let’s explore the enhanced benefits and expanded use cases of this technology, along with its application across various real estate sectors.

Core Benefits
  • Deep Engagement: Real-time interaction allows agents to address queries instantly, building a deeper connection with clients.
  • Personalized Experiences: Agents can tailor the showing based on real-time feedback, focusing on areas of interest to the viewer.
  • Immediate Feedback: Instant reactions from prospects can provide valuable insights to sellers and agents, allowing for quick adjustments in marketing strategies.
Specific Use Cases
  • Remote Buyer Representation: Agents can represent out-of-town buyers more effectively, providing them with a comprehensive, live walkthrough of properties.
  • High-value Property Showings: For luxury properties, where buyers expect a high level of engagement, real-time showings offer a bespoke viewing experience.
  • Rental Market Quick Decisions: Tenants and landlords can benefit from quick decision-making processes, as real-time showings facilitate a faster understanding and appreciation of the property.
Applicability Across Real Estate Sectors
  • Residential Sales and Leasing: Offers potential homeowners and renters a convenient way to explore homes, apartments, and condos.
  • Commercial Real Estate: Businesses looking for office, retail, or warehouse space can gain a thorough understanding of how potential spaces could suit their needs.
  • Vacation Rentals/Sales: Provides an immersive view of vacation properties, helping guests choose the perfect spot for their getaway.
  • New Developments Pre-sales: Developers can showcase properties still under construction, offering a virtual vision of the finished product.

Real-time interactive virtual showings are reshaping the landscape of real estate, making it more accessible, efficient, and engaging. This technology is not just a tool but a game-changer, offering a wealth of opportunities for real estate professionals to connect with a global audience, streamline their processes, and deliver unparalleled value to clients across all sectors of the industry.
By leveraging the power of real-time virtual showings, the real estate sector can look forward to a future where distance and time no longer limit the potential of property transactions.


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Virtly vs Virtual Tours

5/9/2023

 
Ways in which recorded virtual tours and live virtual showings differ, complement each other, and how live virtual showings can be superior for sales:


Differences:
  1. Flexibility: Recorded tours provide the flexibility to view properties at any time, while live showings require scheduling and coordination.
  2. Interaction: Live showings offer real-time interaction between the buyer and the agent, whereas recorded tours do not provide the same level of engagement.
  3. Customization: Live showings can be tailored to the viewer's interests in real-time, while recorded tours follow a predetermined format.

Complementary Aspects:
  1. Catering to Different Buyers: Recorded tours suit buyers with busy schedules and those in different time zones, while live showings cater to buyers who desire more interaction and customization.
  2. Marketing Strategy: Offering both options can appeal to a wider audience, providing potential buyers with multiple ways to engage with a property.
  3. Adaptability: Agents can utilize both methods to adapt to changing market conditions or client preferences.


Superiority of Live Virtual Showings for Sales:
  1. Personalization: The interactive nature of live showings allows agents to address specific concerns and interests of potential buyers, increasing the likelihood of a sale.
  2. Sense of Urgency: Live showings can create a sense of urgency among viewers, motivating faster decision-making and potentially leading to quicker sales.
  3. Relationship Building: Real-time interaction during live showings can help establish rapport and trust between the buyer and the agent, which can positively influence the sales process.

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In summary, recorded virtual tours and live virtual showings have distinct differences and complement each other in various ways. Live virtual showings can be superior for sales due to their interactive nature, personalized experience, and the sense of urgency they create, which can help drive faster decision-making and stronger relationships between buyers and agents.

    Shawn Kalin

    Virtly - Founder & CEO 
    Thought leader in online collaboration
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