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Virtly Blog

Virtly vs Virtual Tours

5/9/2023

 
Ways in which recorded virtual tours and live virtual showings differ, complement each other, and how live virtual showings can be superior for sales:


Differences:
  1. Flexibility: Recorded tours provide the flexibility to view properties at any time, while live showings require scheduling and coordination.
  2. Interaction: Live showings offer real-time interaction between the buyer and the agent, whereas recorded tours do not provide the same level of engagement.
  3. Customization: Live showings can be tailored to the viewer's interests in real-time, while recorded tours follow a predetermined format.

Complementary Aspects:
  1. Catering to Different Buyers: Recorded tours suit buyers with busy schedules and those in different time zones, while live showings cater to buyers who desire more interaction and customization.
  2. Marketing Strategy: Offering both options can appeal to a wider audience, providing potential buyers with multiple ways to engage with a property.
  3. Adaptability: Agents can utilize both methods to adapt to changing market conditions or client preferences.


Superiority of Live Virtual Showings for Sales:
  1. Personalization: The interactive nature of live showings allows agents to address specific concerns and interests of potential buyers, increasing the likelihood of a sale.
  2. Sense of Urgency: Live showings can create a sense of urgency among viewers, motivating faster decision-making and potentially leading to quicker sales.
  3. Relationship Building: Real-time interaction during live showings can help establish rapport and trust between the buyer and the agent, which can positively influence the sales process.

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In summary, recorded virtual tours and live virtual showings have distinct differences and complement each other in various ways. Live virtual showings can be superior for sales due to their interactive nature, personalized experience, and the sense of urgency they create, which can help drive faster decision-making and stronger relationships between buyers and agents.

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    Shawn Kalin

    Virtly - Founder & CEO 
    Thought leader in online collaboration
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